Overview
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

For companies in all industries, the task of finding, acquiring and retaining customers is a bigger challenge than ever before. Businesses must make the most of information available via customer interactions by systematically obtaining, maintaining and sharing it across all customer touch points. To maximize returns from their customer relationships, and the customer information they acquire, many organizations are adopting industry-accepted business models and best practices.

KB leverages its CRM implementation and CRM integration expertise to help customers extract maximum value from CRM investments and make the most of customer interactions and relationships. We provide CRM consulting services to help clients adopt appropriate industry-specific CRM best practices, which can be incorporated into scalable packaged applications, hosted solutions, and custom-built applications.

Most of all, we help you navigate through the technical and organizational challenges for CRM implementation, CRM integration, and application care and lifecycle management to speed time-to-value and enjoy lower total cost of ownership.

KB has gained world-class CRM implementation expertise by partnering with global clients in diverse industries — including high-tech and manufacturing, consumer goods, telecommunications, insurance and financial services — to execute CRM initiatives. As a result, we give our CRM clients the advantages of:

> Domain experience

> Strong relationships with leading CRM solution vendors,
 

> Proven deployment and change management methodologies
 

> Suite of commercial and open source tools.

Our business value-added services include:

> Enterprise CRM Consulting
 

> CRM Implementation
 

> CRM Integration
 

> Upgrade and Migration
 

> Application Support, enhancement, maintenance.

> Life cycle support.

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